We have defined hyperpalatable foods as those that once we start consuming, we struggle to stop. By their very nature, hyperpalatable foods are difficult to consume in small amounts, so we are setting ourselves up to fail by trying to do so.
Most people should identify their hyperpalatable foods and avoid consuming them for the time being. They can be reintroduced down the line, and they may no longer be hyperpalatable, making them easier to manage intake.
Once you have identified hyperpalatable foods that you will avoid, identify enjoyable foods that you will consume. These can still be foods high in added sugar or saturated fats that you enjoy, but you can manage your intake more effectively. This might mean eating a burger and fries instead of pizza, or a chocolate bar instead of ice cream, and so on.
Ad-hoc intake of ASSF foods is difficult to manage. Your body and brain have evolved to seek out foods that are high in sugar and fat, as they were critical to survival. This was great when food was hunted and foraged, but not optimal now that food is omnipresent.
Without a strategy, you will likely give in to temptation and consume more than two meal equivalents weekly. Instead, consider some guidelines that can help. This might involve spreading them across the week, or saving them all until the weekend.
Consider the types of ASSF foods you enjoy. If you’re having pizza or larger meals, you'll need to avoid small and moderate servings. If you prefer smaller portion sizes, you can have them more frequently.
The golden triangle consists of pleasure, proximity, and inhibition. You must consider how each will be managed.
Managing pleasure requires considering what you will do when you typically reach for ASSF to pick you up, such as after a long day at work. Instead of ordering pizza on a Tuesday night, find a healthier option that can be ordered, such as a protein and vegetable-based bowl or salad.
Proximity is simple - put as much distance between you and these foods. Having an open block of chocolate in the fridge or pantry, while trying to avoid consumption until the weekend, is tempting fate. Remove these options from your home and office, or at least move them as far away as possible.
Inhibition can come from alcohol consumption, being in a group or even being home alone. Consider each of these steps, such as picking your meal ahead of time (and a glass of wine), developing polite refusal strategies for ad-hoc intake, and keeping your takeaway order on plan. So often, we feel the need to ‘make the most’ of ordering by treating ourselves to maximal calories, but really, the value of ordering food lies in the preparation and taste, which can be enjoyed without excessive intake.